Dew Labs Dew Box

The Dew Labs Challenge - What will be the next flavor? on 12seconds.tv
I love Mountain Dew so I was thrilled to hear about a video competition to win an limited edition sampler of potential new Mountain Dew flavors. Great idea for a campaign and I love the incorporation of the artists! So please help me win one of this über cool Mountain Dew flavor kit boxes as seen here on Jason Pollock's awesome youtube video by checking out my video submission. If you have a 12 seconds account, throw me some bumps and views to help rocket my vid and taste buds to Mountain Dew bliss.

A New Kind of Film Twestival

I've been on Twitter for quite some time and it never ceases to amaze me how amazingly innovative people can be with the social network, particularly when it comes to integrating it with evolving film culture. In my opinion, one of the most important aspects of social media for filmmakers is building an audience for your film, essentially curating your work directly for your fans. But building an audience is only step 1, interacting with them and keeping them engaged with both the filmmaking process and the distribution process is vital to creating something more lasting than an mere independent film.

I can't think of a more perfect example then what Jason Pollock is doing with the premiere of his new documentary film "The Youngest Candidate" at the LA film festival later tonight. It truly is a first of its kind, to use Twitter not to just to promote the film, but actually directly inviting your audience to attend the premiere and bringing those digital supporters who can't attend the event into the theater via Twitter. Jason is truly interacting with his audience in a new and inspiring way and because of that, I predict his film will be a huge success, more so than the average independent film, that is unaware of the power that can be infused via social media.

Learn more about the film premiere and tweetup and if you are tweeting today, hash tag all your tweets with #TYC so Jason can be a trending topic when the film premieres.

UPDATE: Just for clarification, the term Twestival in the title refers to a play on words for film festival and is not meant as the actual definition for an official fund raising operation for charity water. Thanks Amanda Rose for clarifying!

The Twitter Candidate

If you're on Twitter and don't know about Jason Pollock, then you probably haven't been on Twitter very long. But if you are and do know who he is, then you're probably following him. Why? Not only is Jason a Huffington Post blogger, photography enthusiast, activist and twitter guru but he has also made an extraordinary and poignant film (judging by the trailer) called "The Youngest Candidate" about our younger generation being proactive in government roles, specifically by following the story of 4 teens that ran for public office in America.

The film is produced by David Letterman's production company and by Quentin Tarantino's producer Lawrence Bender. Not only that, but Jason is using an amazingly unique approach to promote the film via the internet. Jason is easily accessible via Twitter and is extremely engaging about his film...please check out the trailer above and his youtube channel, the official #TYC website and follow the Twitter titan to stay up to date with not just his film, but Twitter trends, amazing photography links and good vibes. Can't wait to see the whole film J!