Wednesday, June 24, 2009
I've been on Twitter for quite some time and it never ceases to amaze me how amazingly innovative people can be with the social network, particularly when it comes to integrating it with evolving film culture. In my opinion, one of the most important aspects of social media for filmmakers is building an audience for your film, essentially curating your work directly for your fans. But building an audience is only step 1, interacting with them and keeping them engaged with both the filmmaking process and the distribution process is vital to creating something more lasting than an mere independent film.
I can't think of a more perfect example then what Jason Pollock is doing with the premiere of his new documentary film "The Youngest Candidate" at the LA film festival later tonight. It truly is a first of its kind, to use Twitter not to just to promote the film, but actually directly inviting your audience to attend the premiere and bringing those digital supporters who can't attend the event into the theater via Twitter. Jason is truly interacting with his audience in a new and inspiring way and because of that, I predict his film will be a huge success, more so than the average independent film, that is unaware of the power that can be infused via social media.
Learn more about the film premiere and tweetup and if you are tweeting today, hash tag all your tweets with #TYC so Jason can be a trending topic when the film premieres.
UPDATE: Just for clarification, the term Twestival in the title refers to a play on words for film festival and is not meant as the actual definition for an official fund raising operation for charity water. Thanks Amanda Rose for clarifying!